Do you feel like your online business card is the only thing holding you back from starting a new career? Maybe it’s time to ditch that old idea and create something new. Online business cards are an excellent way to present your digital identity to potential employers or clients. As such, they’re often one of the first things hiring managers see when reviewing applications.
However, many people think designing business cards might be too difficult, or perhaps even unnecessary if they have a website and social media profiles. Well, you’re wrong! Redefining your virtual identity with business cards will give you an edge over others who focus solely on social media and neglect their personal brand in the process. Let’s discuss 7 things you need to know before designing your online business cards.
Define your objectives
What do you want to achieve with your online business cards? Do you want to become an expert within your industry? Or are you hoping to find a new job or client? What is your overall goal with these cards? The clearer you are with your objectives, the easier it will be to design your business cards.
Let’s say you’re applying for a job at a marketing firm. In your online business card, you could add a line that reads, “Advertising and marketing specialist with a focus on high-growth products.” This sentence lets the hiring manager know you’re an expert in your field, and you’re likely the top choice for the position.
Be clear and concise
Your business cards are designed to be quick and easy to read. You likely only have a few seconds before the hiring manager skims over your card, so make your message clear and concise. Use your cards to provide a quick snapshot of yourself and your career. If you have an artistic side and want to design something creative, then do so.
Otherwise, you’ll want to stick to a clear and concise message. You can also use your business card to provide a snapshot of your career. If you’re applying for a job in social media marketing, but you’ve never actually worked in that industry, you could use your business card to quickly let the hiring manager know what you do and do not currently do.
For example, if you’re applying for a job at a digital marketing agency and have experience in content creation, but not social media management, you can use your business card to let the hiring manager know that you’re skilled at content creation, but that you don’t currently have experience in social media management.
Determine your audience
Who is receiving these online business cards? Who are they going to want to hire you or purchase your products? Knowing the demographics of your target audience can help you tailor your cards to a specific type of person. You might want to look at sites like LinkedIn, where you can see the skills, education, and career paths of other people.
From there, you can learn a lot about the type of person you’re targeting and can tailor your online business cards accordingly. It’s important to keep in mind that the demographic you select for your cards also includes the people who will hire you and purchase your products.
This demographic should consist of people you genuinely enjoy working with, and people who you’re confident in servicing. If you don’t like the demographic you’ve selected for your cards, you’ll resent the work you’re doing and likely not do a good job with it.
Include your contact information
Let’s be honest, hiring managers aren’t always hiring the best person for the job. Sometimes, it comes down to who has the best online presence, who has a clean online business card, and who is easy to work with. That’s why you want to make sure your online business card includes your contact information.
Many hiring managers will take a quick glance at your online business card and then immediately jot down your contact information. Whether you’re applying for a job or trying to sell a product, your contact information should be included. This includes your name and phone number(s) as well as your email address(es).
Don’t skimp on the quality
You can easily create an online business card for free on sites like LinkedIn or Squarespace, but you’re likely not getting the best quality. If you’re going to take the time to create clean and professional business cards, don’t skimp on the quality. Invest in high-quality business cards that can last you multiple years.
You’ll want to make sure your business cards are printed on thick paper to make them more durable. You can also add a plastic coating to the cards to increase their longevity and prevent them from bending or wrinkling. Be sure to order enough business cards so you can have some to keep on hand while others are being printed.
Don’t go overboard with the colours and graphics
Don’t go overboard with the colours and graphics. This is your online business card, not your billboard or a billboard advertisement. It should be clean, professional, and easy to read. Avoid cluttering your card with excessive graphics and colours.
You want your card to be a quick and easy read, not an arts and crafts project. You also don’t want to add too many fonts to your card. One or two fonts is plenty, and you should make sure they go with your business name and logo. Avoid using too many fonts as well as fonts that don’t match your card.
The key to creating a great online business card is to keep it clean and simple. You want to make sure your card is easy to read and quick to skim over. You also want to make sure it includes your name, title, and contact information so that hiring managers have all the information they need to contact you.
When designing your online business cards, be sure to follow these tips to create the best card possible. If you’ve been putting off designing business cards because you think it’s too difficult or unnecessary, it’s time to get started.
An online business card is a great way to present yourself online, and it can help you land jobs or clients more easily. With these tips and advice, you’ll be able to create an excellent virtual identity for yourself with online business cards in no time.